The tightening up of orphaned pages

Your URL's should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Accordingly, they act rationally by shopping around for the best price. Children love playing on outdoor fitness equipment - didn't you when you were …

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More focus is put on scraping

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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