Odds are, their "specialists" are busy posting hundreds of links to all kinds of sites, with little regard for the quality or relevance of the links. Search used to be simple. Does this mean you should seek out the most expensive marketing agency Hull that you can find? One EZO …

Instead, use this list of the top on-page elements you can optimize to start ranking higher in SERPs today. Instead, diversify your sources and spread your links throughout them. Page load speed is also a ranking factor, especially for mobile. As I walked into the room, I saw a beautiful …

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. And it's better for the target audience too. Although there are numerous Meta tags, only a few of them have major impact on the SEO of …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and …

Despite these differences, many millennials are passionate about brands that support causes and the environment. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Although you may now have a fully optimized site, your …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …