If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. But when Google ensures users are getting the best experience and truly unique and relevant content, the likelihood of Google remaining the top search engine is much greater than …

This makes it incredibly hard to attribute what is working and not working on campaigns. Does this piece of content answer the same questions and concerns as the results on page one of Google? Your business’ needs are undoubtedly unique, so you need to understand the features and figure out …

I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization initiatives. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. The finest …

On the other hand, snippets read aloud by Google Assistant are not counted as impressions. You'll know your website is responsive if, when viewed on a mobile phone, the layout will adjust itself to the full dimensions of the screen, while simultaneously conforming to a laptop or desktop screen when …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. When creating online content, it's important to have external links included, not just links back to your own content. Does storytelling in business really work? For Marketing Articles …

What do I need to do to make my site rank better in Google after a core update. Your business and your customers will thank you. Undergoing lasik eye surgery is a great way to improve your vision and your overall lifestyle. You Vegan UK to do it to build …

Depending on the situation, SEO may involve both the IT and marketing departments. Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Experience 20:20 Vision without glasses by undergoing laser eye surgery at a world renowned eye clinic. Successful Assessment for Schools marketing is not …

Google doesn't like thin content and will slap you with a penalty if it sniffs it out. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You …

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …