So lets talk about blogs and its importance to digital marketing

On the other hand, one strategy that works well, and is not necessarily a dirty trick, is to create multiple sites. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages …

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Can issues around YouTube optimisation be quickly fixed?

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. But when Google ensures users are getting the best experience and truly unique and relevant content, the likelihood of Google remaining the top search engine is much greater than …

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Headings and non reciprocal links

This makes it incredibly hard to attribute what is working and not working on campaigns. Does this piece of content answer the same questions and concerns as the results on page one of Google? Your business’ needs are undoubtedly unique, so you need to understand the features and figure out …

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When your use of Google algorithms becomes obsessive

I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization initiatives. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. The finest …

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The untapped goldmine of link exchanges

On the other hand, snippets read aloud by Google Assistant are not counted as impressions. You'll know your website is responsive if, when viewed on a mobile phone, the layout will adjust itself to the full dimensions of the screen, while simultaneously conforming to a laptop or desktop screen when …

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Learning about splogs

Google doesn't like thin content and will slap you with a penalty if it sniffs it out. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You …

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Latest developments in plugins

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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More focus is put on scraping

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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Design + offsite SEO = Greatness

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

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