Someone may search for particular outdated statistics only for comparative purposes. Straw suggests that marketingshould not be viewed as an expense, but rather as an investment in whichpromotional dollars generate sales and profits. Each time you write an informative article related to your site's topic, you should distribute it to …

Guide them carefully through your content and present them with call-to-actions where it makes the most sense in context. Plus, you can identify which pages draw the most traffic so you can refine your inbound marketing strategy and concentrate on your highest revenue- and traffic-driving pages. For non HTML pages …

The reason you want to limit your title tag to only seven words is because Google places a weight (level of importance) on each word in your title tag. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build …

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 …

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. This usually involves shutting down the culprit site. If you website is new, however, or you have a low domain authority, just posting a blog to …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Search and apply for awards that apply to your business and site design. If a URL is too long then it misses out on the benefit of having …

The best thing is that even search engines also considered social media signals in their rankings. So while the search engines were still relatively simple, (today this would be somewhat equivalent to the level of search functions available on websites) the website, which had a strong linking structure and included …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. The number of people utilizing a smartphone with a voice search function has steadily …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you'll rank higher in search engines and increase authority with your site visitors. Even fewer individuals focus on quality without …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Despite these differences, many millennials are passionate about brands that support causes and the environment. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Although you may now have a fully optimized site, your …

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it's easy to get into the habit of checking them off …

Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer specific and precise directions to your business' physical location, but can also work …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

Marketers knowthey cannot rely solely on mass media advertising. And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Some organizations choose to silo web development from marketing, which is a mistake. Visually, I prefer handcrafted new rocking horses . Our preferences …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

What a user enters into the Google search box is considered a keyword or keyword phrase. Only a few companies have been successful deploying buzz marketing during the inoculation stage, or product introduction. Google knows that if a page takes too long to load, visitors are likely to click away …

Today, people tend not to look for products; instead, they're looking for information. You should avoid these types of directories. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. I asked where I could find Ayres rocking horses . For example, where would one find …

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business's website, read blog content, and inspect social media posts. The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their …

Whether you're selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate …

Therefore, site speed, quite rightly, can have a huge impact on SEO. Each piece of a campaign should be driven by a single strategy that guides the creative development process. Have you ever searched for a business name or individual on Facebook's search bar and couldn't find them? I'm on …

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Smaller companies typically lease DSL or fiber lines. It helps the search engines quickly determine …